19A Idea Napkin 2

Me: I have a background in Marketing, Advertising, Sales, and Graphic Design, and now Customer Service. I like to go above and beyond for a customer to give them a “wow” experience as we call it at work where they feel really special. I hope to bring these elements in to the project to help it succeed. I have a passion to solve this particular problem as children who die in hot car accidents. It’s just so tragic and it can be prevented, somehow. I’m hoping this product can help in this way and in other ways too and solve more than one problem.

What I am offering to customers: Is a way to feel secure in that their young child or infant is doing fine. Imagine if the baby is at a day care all day. I the child gets sick in the night, if he or she wanders off, or gets stuck in a car.

Who am I offering it to: Mostly mothers of young children and father’s too. I think women tend to worry just a little more since they have a nurturing side built in. In today’s times, we all need to work. We are all so busy that we take on too much and get overwhelmed with too much on our plates. This would help with that stress. It could also be used for people with anyone they are caring for or need to keep tabs on.

Why do they care: It will bring to them piece of mind that their baby is well, that they aren’t having internal problems, that they haven’t wondered off. If they are at work and the baby is at day care, they can monitor the situation at work, or not monitor it, and have the smart app let them know if there’s a problem. Piece of mind is a powerful thing.

My core competencies: A cause that no one has touched. A passion that drives me. A compassion for unfortunate children and the parents who are devastated by the loss of their child. If I make a product, I will quickly get it patented. I’ve found patents before when I worked for a mezzanine company and I love to research, so I can find new, innovative ways to approach the product.

Summary: I feel like I have some background experiences to help to bring this together, yet I need help technically with coding and the like. I have created web pages but this is much different. I have a friend who does have a technical background and who can help me in that area. I would love to hire her or have her be a partner if she has time.

Feedback from Napkin 1: Everyone was so sweet for napkin one, very positive. We talked about using a patch that would be a safe way to house a sensor. It would also need to be large enough and safe enough to not be swallowed, but okay if a baby puts it in their mouth. I want to adjust the name (providing it is available in the real market) to call it “For Kid’s Sake”. It still hits on the key points and rolls off the tongue better.