22A Elevator Pitch #3

After reviewing my feedback of my first elevator pitch and after listening to Dr. Pryor's review of the product itself, he is correct in that I was drifting away to another product. The reason is I'm not sure people will buy the product for the one reason only. I can picture a young couple, with their first child in the store or online shopping and the mom says, "That's a cool product to make sure you don't leave your child in the car." and the husband may say, "You don't need to buy that, just don't leave the child in the car." The product sort of evolved into another product that could be a better selling product and a tool for piece of mind for new parents. It was to include the hot car deaths as one aspect of it. They have similar products in hospitals where newborn babies are monitored.

I have decided he is right to just go with the product in it's simplest form and not try to skirt around the issue at hand which needs to remain on babies in hot cars. So, here is a quick pitch to the customer, not the potential investor.

19A Idea Napkin 2

Me: I have a background in Marketing, Advertising, Sales, and Graphic Design, and now Customer Service. I like to go above and beyond for a customer to give them a “wow” experience as we call it at work where they feel really special. I hope to bring these elements in to the project to help it succeed. I have a passion to solve this particular problem as children who die in hot car accidents. It’s just so tragic and it can be prevented, somehow. I’m hoping this product can help in this way and in other ways too and solve more than one problem.

What I am offering to customers: Is a way to feel secure in that their young child or infant is doing fine. Imagine if the baby is at a day care all day. I the child gets sick in the night, if he or she wanders off, or gets stuck in a car.

Who am I offering it to: Mostly mothers of young children and father’s too. I think women tend to worry just a little more since they have a nurturing side built in. In today’s times, we all need to work. We are all so busy that we take on too much and get overwhelmed with too much on our plates. This would help with that stress. It could also be used for people with anyone they are caring for or need to keep tabs on.

Why do they care: It will bring to them piece of mind that their baby is well, that they aren’t having internal problems, that they haven’t wondered off. If they are at work and the baby is at day care, they can monitor the situation at work, or not monitor it, and have the smart app let them know if there’s a problem. Piece of mind is a powerful thing.

My core competencies: A cause that no one has touched. A passion that drives me. A compassion for unfortunate children and the parents who are devastated by the loss of their child. If I make a product, I will quickly get it patented. I’ve found patents before when I worked for a mezzanine company and I love to research, so I can find new, innovative ways to approach the product.

Summary: I feel like I have some background experiences to help to bring this together, yet I need help technically with coding and the like. I have created web pages but this is much different. I have a friend who does have a technical background and who can help me in that area. I would love to hire her or have her be a partner if she has time.

Feedback from Napkin 1: Everyone was so sweet for napkin one, very positive. We talked about using a patch that would be a safe way to house a sensor. It would also need to be large enough and safe enough to not be swallowed, but okay if a baby puts it in their mouth. I want to adjust the name (providing it is available in the real market) to call it “For Kid’s Sake”. It still hits on the key points and rolls off the tongue better.

17A For Kid's Sake - Elevator Pitch II

My Second Elevator Pitch

I changed this elevator pitch by using my phone and without using a script since in an elevator, meeting up unintentionally with a great investor potential, you wouldn’t really be prepared. I did try to introduce myself this time (that was what I had seen in my feedback) and I noticed I did repeat myself, but I hoped that I got the point across that this could be great for children in many ways and that it would serve other uses too like older children, the elderly, etc. I didn’t go into too much detail about the product, because I would want to go over that with the investor potential at the next meeting.

In my first pitch, I wasn’t very energetic or enthusiastic about the product. I was just reading a script. I would really liked to have taken it outside next to a busy school or near a car for a more dynamic setting, but, I wasn’t able to this time. I would really like to have had more editing time with it, it's pretty choppy now to get it down close to 90 seconds. :-) Perhaps next time I can do all of these things. 

18A My Customer Avatar

My Customer Avatar is a 25-35-year-old woman who recently had a baby, is married, drives a beige SUV that will soon change to a hatchback or a van (white or silver). Her family has an average to high income, and they live in Florida in a low-crime zone. She has a college degree nursing between a bachelor’s to a master’s degree as well as her husband who has a master’s degree in Engineering.

She enjoys watching TV shows like Ellen, King of Queens, Entertainment Tonight, Fixer Upper, Beat Bobby Flay, and Hallmark Channel. Their baby’s name is Ella and she weighed 7.25 lbs when she was born and was 19” long. Baby Ella is now 2 months old. They plan on having 3 children. They currently live in the Gainesville area because they obtained their degrees at the University of Florida.

What I have in common with this Avatar is my UF bachelor’s degree (just not in nursing), I live in Florida in a low-crime area, and when I had my baby, my husband had just finished is doctorate degree in Engineering. I like most of the shows she watches.

I think you generally use what you know when you look for imagination and you pull from your own memory banks of what you witnessed this person to be. 

15A Figuring Out Buying Behavior No. 2

Merlin is in her twenties and in a steady relationship and has been for as long as I’ve known her for 3 years. She is just approaching my segment, as she will be approaching marriage and parenthood soon. She likes to play online games and looks for new games to buy online first before proceeding to find them locally. If she cannot find them locally, she will just buy them online. She said she knows if she made the right purchase if the game doesn’t make her angry, is what it was advertised to be, and is reliable. She knows she made a mistake if it makes her angry while playing, isn’t a format she likes to use, or if it is other than what it was advertised to be.

My boss, Chris always researches items of all kinds online. Not only does he find the product, he compares them, and finds the comparable item that he needs or wants for less money. He knows he made a wise buying decision when the product works as it should holds up as it should and the cost is reasonable for him to repeat purchase. He is in my segment because he recently had a mom who had fallen and broke her neck during the fall. Had she had a sensor on, he could have found her sooner. She laid there for 24 hours before his sister went over to her house when his mom didn’t respond to a phone call. Now he has an aunt that has fallen and awoke disoriented and is still in that state. She may have had a stroke, but he had to come in to work for a while. Having a monitoring system with him at all times and allowing her to wear a sensor bracelet would be ideal right now.

Jashira answered the question of whether she buys online or in a store with, “It depends on what it is. If I can find it in a store I’ll shop online, or if I discover something I want in a store, then I’ll buy it there. If I seek something in particular and don’t know where to buy it, I’ll look it up online." Jashira is in my segment because she has three young children and one of them was sick with the flu this week. The sensor would have helped her monitor her little girl's fever while at home. 

In Summary: 

My subjects mostly like to look products up online if they don’t already know where to purchase them. They seek them out if they need to. They will, however, buy locally if they can find the product nearby since that saves them shipping fees and they can have it immediately. On the other hand, they will buy a product if they see it for the first time in a store. If there is enough convincing evidence about it's reliability, overall quality, and guarantee it will work. If they see one in a store, they may think about it for a while depending on the price, research it, then return to buy. 

My product, For Kid’s Sake, is not known, so no one would know to seek it out. It would have to have lots of promotion and sales efforts in order to get the word out that it is not just helpful to have but essential in so many cases. It could otherwise be in stores, like Target, with advertising to explain what it does and show instances of it’s worth and uses. One point to make is that the sensor could be passed from one person to another as needed, so the uses would be even greater than I first thought. This week, I kid you not, there were three cases of parents who had to leave work early or miss the entire day because their child was sick with the flu. Brenda, Erica, and Jashira all had children with nausea, chills, and high fevers this week with Erica taking her child to the hospital last night. Erica was at work today while her husband was home with her son, but if she had the sensor app, she would have piece of mind while his temperature stayed down during the day today.

Final Thought: 

I need to work on the name of the product since it hasn't been launched yet. For Kids Sake sounds like it is just for kids. It, however, covers so much more. It covers the elderly who are often in fragile states, covers normal persons who are really ill, and of course children and babies since they are helpless to some degree, etc. I was thinking (if they’re not already taken) of calling it something like Health Angel, Guardian Angel, Health Monitor, Safe and Sound, Piece of Mind, or Health Guardian. What do you think?