My Customer Avatar is
a 25-35-year-old woman who recently had a baby, is married, drives a beige SUV
that will soon change to a hatchback or a van (white or silver). Her family has
an average to high income, and they live in Florida in a low-crime zone. She
has a college degree nursing between a bachelor’s to a master’s degree as well
as her husband who has a master’s degree in Engineering.
She enjoys watching TV
shows like Ellen, King of Queens, Entertainment Tonight, Fixer Upper, Beat
Bobby Flay, and Hallmark Channel. Their baby’s name is Ella and she weighed
7.25 lbs when she was born and was 19” long. Baby Ella is now 2 months old. They
plan on having 3 children. They currently live in the Gainesville area because they
obtained their degrees at the University of Florida.
What I have in common with this Avatar is my UF bachelor’s degree
(just not in nursing), I live in Florida in a low-crime area, and when I had my
baby, my husband had just finished is doctorate degree in Engineering. I like
most of the shows she watches.
I think you generally use what you know when you
look for imagination and you pull from your own memory banks of what you
witnessed this person to be.
No comments:
Post a Comment