11A Piecing it All Together

Me: My heart breaks every time I hear of another child dying in a hot car accident. Accidents happen, but I know there has to be a way to stop this. I hope to change that somehow.

My background has been in Marketing, Advertising, Graphic Design and Sales. I’ve edited other people’s works as an Art Director, and I have had my work critiqued and changed all the time. It goes with the territory. I should be pretty good with coming up with a marketing plan, designing the plan, and executing that plan digitally and otherwise.

My weakness lies in that I don’t know where to get or how to make a sensor that reports back to a cell phone. I don’t know how to code an app. But I can find the person or persons who can.

Unmet Need: The unmet need is saving the lives of children (and pets can benefit as well) from overheating cars. There is a secondary unmet need which is being able to monitor your loved ones who are in your care (not necessarily in cars). These needs could be helping to watch over an elderly person to have reports alert you to changes in their well-being, stats such as heart rate, temperature, etc, your pets at the day care, and especially to those children in cars, at the day care, at home, 24/7. To have this piece of mind would lead to less stress for us all.

Who I am offering it to: All moms, dads, grandparents, care givers, even nurses. New families and busy families with multiple children. Pet owners too.

Core Competencies: I have not seen this before where it is exclusively for children – specially to fight hot car deaths. We wear smart watches for ourselves, I want to add another person (or pet).

Summary: I believe my weaknesses lie in not knowing how to code an app or how to connect a sensor to a smart watch. That’s what funding will be for, to find those competent people to implement the idea into a workable prototype sample. The sensor, how should the child wear it? Should it be in a bracelet, or an anklet, a t-shirt, a patch, hat, vest, or should for now just have it be a part of the car seat? Would there be any safety limitations for the children to wear the sensors? Pets would be easy, they would wear a collar. Finally, who would supply the watch, Apple?  Wouldn’t that be cool! I do believe the elements fit together because similar products have been done before, just not for this specific purpose.