9A Testing the Hypothesis, Part 2

9A - Testing the Hypothesis, Part 2

Interviews

After explaining to each about “For Your Child’s Sake” the product, here are the interviews:

1.      Carol Kelly- (Carol is my next-door neighbor who has children, grandchildren, and great grandchildren) “That’s a good idea, how are you going to market it?”, Carol said. “Well, I thought I would start small with a low budget, test the waters a bit, then build on that. Facebook is free, so is twitter. Plus, I have a video on YouTube.” (Carol is into investing, so she’s a good candidate for funding as well!) “Tonya might like it.” (Tonya is her granddaughter and she has young children.)

2.      Mark Crockett- (Friends of mine with grandchildren) “That’s interesting”, Mark said, “It sounds expensive, though. Can you lower the cost?” “I hope to. I will have to develop the idea further and see how much it would cost to produce and promote. It will depend on how it will work with a sensor and what all it will be able to monitor.” “It might be good, let me know how it goes.”

3.      Jane Peltz- (Neighbor) “Oh wow, that is a good idea. Are you really going to make them?” “I may, I’ll have to see if it is viable, and if it will sell. I cannot help the children unless it sells. Maybe I can get a big conglomerate to buy them to give away like a hospital or something.” Yes, that’s true.”

4.      Jeff Johnson- (Friend who is an architect, but has a grandbaby) “That’s cool, but don’t they already have something like that (out there) already?” Yes, something similar, but not addressing this exact cause.” “What about car manufacturers?” “I thought of that too, but, how would they do it? What would they have the car do? “People just need to be more careful!”

5.      Carl – (Walmart employee- I had a flat tire this week and spoke to Carl while I waited for a new tire to be installed! He is elderly) “Carl, do you have young children in your life?” “Oh, yes, I have 12 grandchildren and 5 great grandchildren, but one of them isn’t born yet.” (I explained the product idea, but I couldn’t get anything out of him on it. He just kept talking about his children and how special they were. Then he went on to tell me how he is also a comedian and how he opened for Steve Harvey in Colorado one time before. He shared a joke: “My wife wanted something for her birthday that went from 0 to 150 in seconds! ..So, I got her a scale.”

Who: People who fall outside the boundary

What: At what point does their need differ from another need?

Why: Is the underlying cause of the outsider’s need different than people who are inside the boundary?

Inside the Boundary	Outside the Boundary
Who is In: Anyone with young children that they care for.	Who is Not: Anyone without young children who are in their care.
What the Need Is: To protect the children while in you care or others care.	Why the Need is Not: No children to protect
Why the Need Exists: Because Children need extra protection	Alternative Explanations: The product is strictly to protect children or possible the elderly, or pets.